In his article, “Is Google Making Us Stupid,†Nicholas Carr, a former executive editor of the Harvard Business Review and a member of the steering board for the World Economic Forum’s cloud computing project, criticizes the overall impact of the internet, as a whole, on the human process of thought, comparing his past level of conception to “a scuba diver in a sea of words†whereas his current understanding simply “zip[s] along the surface†(Carr 68). Carr targets the prominent internet search engine as the black sheep for web user’s dwindling in capacity to comprehend and concentrate on high-brow literature. However, due to the fact that the objective of the corporation is to ultimately be monetarily successful, Google’s approach to providing proficient, while immediate, information is not based upon their own preference, but rather that of its’ consumers.