Toyota and its USA target market - Essay Example The guiding policy of the company has been production of best quality vehicles at the lowest possible cost and in the safest environment. The company has expanded to other countries including the USA where it has created a firm base in vehicle production. Over the last decade, they have experienced rapid growth and diversification in the USA market in an attempt to increase their scope and quality. In the USA, the automotive sector is very competitive with companies like Toyota, Ford, Chrysler, Chevrolet, Dodge, Jeep and Hummer all competing against each other. With such companies in the industry, Toyota has had to employ superb marketing strategies in order to maintain and increase its customers. They have also consistently improved the quality of vehicles they produce with major improvements in the body shape, speed and luxury. Their improvements in quality of vehicles have earned them customer loyalty that has ensured that the companies’ sales continually increase.
