Strategies of Market Growth - Assignment Example
Today, the economies of most of these markets are growing and expanding at a rate that easily attracts multinational companies from all across the world. Most of these emerging markets are also having very favourable macroeconomic and microeconomic policies that put them at highly lucrative positions to choose in the doing of global business. With the coming and advancement of technology also, there has been a major boost in terms of how effective and efficient business is undertake in these emerging markets. All of these favourable conditions notwithstanding, it remain a fact that with the level of development in these emerging markets, companies need much strategic approaches to make good use of consumers in emerging markets, especially those at the bottom of the pyramid. In this paper, two key business strategies that can be used by these companies are critically discussed.
