Disney Vs French Government :: Disney France Business
The most fundamental requirement for a rational, efficient agreement is he ability of the parties involved to determine their interest in the negotiation in question. How successful were Disney and the French government in:
a) Identifying their underlying interests?
The interests of each side were quite different.
In fact, those of Disney were mainly financial interests, whereas those of the French governments were political and economic.
The other distinction highlighted is that the French interests were linked together, whereas those of Disney were different interest without links in between.
Disney's interests were clearly defined. But they have a strategy that put forward another side for the future park: Barcelona. Disney was more attracted by the French proposal but put the two in competition. Then they hope that the French government will make some concessions. For that they make Barcelona more attractive than it really was.