Hair Braid in the Global Market

Supremely confident market registering strong growth rates. South African salons unaffected by economic downturn Chemical relaxing and African hair styling most popular services accounting for almost all salon business. Products formulated to suit new service combinations – such as colouring relaxed hair – in demand, command premium prices in salons The South African haircare market – both professional and consumer – is growing in double digits and this strong growth is expected to continue for 2010 and beyond. Hosting the World Cup may have inspired the country but the economic fundamentals are extremely positive.The economy develops and employment expands in South Africa. The number of people in image or appearance conscious workplaces – such as consumer service industries, media sector and the professions – is growing strongly. The middle classes, in particular the black middle class, are increasing in size and influence. In South Africa patterns of consumption of hair services and products differ by consumer segment and by ethnic group.